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31 May 2016

It’s hard for an empty house to ooze charm or vitality. And few prospective buyers are good at visualising a house’s charm and potential. After all, people don’t buy houses they buy homes. In other words, when they walk into a property for sale, while their heads are looking at features and benefits, their hearts are engaged only when the atmosphere makes them feel at home. If their hearts aren’t engaged, the fact that the features of the property add up on paper rarely makes a sale happen.

Empty houses also make it hard for people to do decide whether their furniture will work. Without chairs or sofas to indicate size and scale, how can they make the translation from their current living room to the one they are looking at? If there are, say, two two-seater sofas, buyers can quickly make comparisons with their own living room without resorting to time-consuming measurements when they are simply trying to form their early impressions. Uncertainty makes people lose interest, especially if the house isn’t sending out lifestyle vibes that engage their emotions.

Above all, when the house is empty, prospective buyers tend to focus on negative details. It is easy to see chips or cracks when there are no paintings, furniture or window coverings to take their attention and camouflage imperfections.

We work in with styling companies to make that empty house look like a home. They provide the furniture, the furnishings, they deliver and install the furniture and style the property. We recommend styling a property to maximise the buyers perception of space and what will fit in the property as well as making it feel like a home which then in turn provides an emotional attachment to the property. The emotional buyer is who we want to attract as they generally pay more for the property.  We truly think the money is worth the sale price in the end.

Even if you’re just interested in improving the look of your home to enhance its selling potential, styling companies can help you tweak the presentation for maximum impact.

Some of main things to keep in mind if you decide not to spend the money on professional styling include

De-clutter. If you have to throw it out when you pack to move, do it now. Shelves and storage that aren’t full to bursting make it look as if there is room for the buyers’ possessions. Full shelves send the message that storage is inadequate.

You may need to change the layout of furniture to look better for the photographs or to allow for flow when Open for Inspections are on. Badenoch Real Estate is happy to give you advice on these items.

Lamps casting ambient light, artworks and cushions create warmth and generate emotion.

Feel free to contact us in you would like to know more about seeling or styling your property.