Canberra lights up landmark buildings for breast cancer awareness month
30 October 2015 Keira Jenkins
The National Breast Cancer Foundation in Australia teamed up with Estee Lauder for Global Illuminations 2015 and has lit the city in pink as part of Breast Cancer Awareness Month.
National Breast Cancer Foundation chief executive Jackie Coles said the Illumination initiative had been running in Canberra for a decade and had been very successful.
"Over the last 10 years that Illuminations has been running in Canberra, we've raised over $1 million for breast cancer research," she said.
For the month of October, Old Parliament House, the Carillon and the Captain Cook Memorial, New Parliament House, the Royal Australian Mint, the National Portrait Gallery and the National Gallery of Australia have been illuminated.
The Global Illumination initiative seeks to raise awareness about breast cancer by lighting up monuments, buildings and landmarks around the world.
"We're very proud to be the Australian partner of Global Illuminations," Ms Coles said.
"It's a great initiative that brightens up our cities, and it's lovely to see all these buildings awash in pink light."
The initiative officially launched October as Pink Ribbon month, which is recognised globally as breast cancer awareness month.
During October each year thousands of individuals, community groups, schools and businesses raise funds for research into the prevention, detection and treatment of breast cancer.
Seven women die from breast cancer every day in Australia and Ms Coles said only 50 per cent of women get mammograms.
However, the National Breast Cancer Foundation hopes by 2030 there will be no deaths from breast cancer.
"Early detection is absolutely critical and raising awareness as well as fundraising encourages women to go for their mammograms," Ms Coles said.
"The job is not done on breast cancer, there's still a lot of research to be done so we can treat it and prevent it."
Ms Coles said hosting a Pink Ribbon Breakfast for Breast Cancer Awareness Month is also a great way to raise money for breast cancer prevention and research.
"We encourage people to have the breakfast the way it suits them, you can do it in your home, as a group, or if you own a café do something there," she said.
"There's around 45 Pink Ribbon breakfasts set for the ACT this year."
A "Think Pink" dinner will also be held on October 22 at the Hyatt Hotel, to raise funds for breast cancer research.
More information can be found at www.nbcf.org.au.
21st October 2015